Ooni is a company based in Edinburgh that designs pizza ovens in Scotland but manufactures them in China. They’re known for launching the first-ever portable wood-pellet pizza oven in 2012 and have since expanded their line to include outdoor pizza ovens for residential customers. Interestingly, their original design was launched on Kickstarter in 2012, and they’ve used other crowdfunding platforms to finance other products since then. The key feature of their ovens is their ability to reach temperatures of up to 500℃.1 2 3

Back when the company was called Uuni, their design was visibly less refined in comparison with the new ones. In Brazil, the cheaper models cost around 7,000 BRL.

Ooni, an Edinburgh-based company, has revolutionized the home pizza oven market. While its ovens are designed in Scotland, manufacturing takes place in China. The company gained widespread recognition in 2012 when it introduced the world’s first portable wood-pellet pizza oven. Since then, Ooni has expanded its product line to offer a variety of outdoor pizza ovens for residential use, capable of reaching temperatures of up to 500℃.1 2 3

Interestingly, Ooni’s journey began through crowdfunding, with its original design launching on Kickstarter in 2012. Over the years, the company has continued to leverage crowdfunding platforms to finance new product innovations.

In its early days, when the brand was still called Uuni, its designs were notably less refined compared to the sleek models available today. However, Ooni’s ovens remain a premium product. In Brazil, even the most affordable models are priced around 7,000 BRL, making them an exclusive option for enthusiasts.

Footnotes

  1. Ooni (company), 2023. . Wikipedia. URL 2

  2. OONI Gas vs Wood vs Pellets Comparison & Real Time Cook, 2021. URL 2

  3. OONI / UUNI 3 Pellet Fired Pizza Oven - Review, 2017. URL 2